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The Customer Insights badge is part of the “Cookie Business” badge set introduced in 2011.

Activity #1: Ask an expert what customers want[]

If you know a person who is a female business owner, then invite her to come and speak to the girls. Before she comes, ask the girls to come up with one or two questions to ask her and email them to you so you have them in advance. You can see if there are any silly ones that should not be asked or one that is repeated several times.


You can also take a field trip to a business that is owned by a female (a dance studio, a bakery, or a small shop) and ask questions on site.

Activity #2: Do some research at the grocery store[]

Your girls are too old for a field trip to the grocery store, but they  can on a trip with a parentto see what captures their attention. They can take photos with a camera or phone to bring in and share and explain why they liked this display or logo or why they did not find one appealing.

Activity #3: Find out who buys cookies and why[]

Girls can survey family and friends to find out why they do and do not buy what they do. You can make your own handout using the questions from the binder’s meeting plan.

Activity #4: Learn from people who don't buy[]

This is the active part that happens while girls are doing booth sale. Make them aware of each customers' reactions. If it is a slow time, then you can discuss it politely with them when no one is in earshot.

Activity #5: Listen for clues and ask great questions[]

This part can be done before booth sales and door-to-door sales begin. Role play and have each girl take a turn being the seller and the buyer.

Additional Resources[]

http://earn-junior-girl-scout-badges.blogspot.com/p/how-to-earn-junior-customer-insights.html